17 Comments
Mar 19, 2022Liked by Catherine Baab-Muguira

All of this is good, Catherine, and the first paragraph is a killer. Thanks for a great start to my day.

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Mar 20, 2022Liked by Catherine Baab-Muguira

Super helpful, Cat. I'm passing it on to everyone I know who's a writer

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Mar 19, 2022Liked by Catherine Baab-Muguira

This is so good. And that query letter is killer!!!! Thank you!!!!

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Attended your webinar on 27 July and it was so very helpful. Now following up with all your references. Thanks!

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New to Substack so late to the party, but fantastic post. I became a full-time writer during the pandemic after wearing several hats in Corporate America for almost two decades. As someone from the business world, the idea of focusing on commercial value in a query letter never bothered me. Figuring out how to do it - especially for fiction (I've queried one novel unsuccessfully) - was another story. What you've done here, for lack of a more elegant term, is make a "business case." Because the query is data- and market-driven, you've shown there's an engaged customer base as well as demand. Bravo.

For fiction, my sense, as a novice, is comparable titles should help hook your agent, but getting them right seems exceedingly difficult. For example, I used Private Citizens as a comp - to capture millennial angst and the San Francisco setting - and one agent told me during a critique it probably killed any interest because it was a polarizing book. I liked the book and using it as a comp was recommended to me by an editor at Penguin Random House. *shrug*

Luck will always play a part, but data is the hard currency of reality. If you've got some, use it.

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